SCROLL

Ehthele

Ethele, a London-based ethical and sustainable luxury jewelry brand, needed elegant and unique designs for three jewelry collections, in addition to its branding and promotional material.

October 2019

Branding Packaging 3D Photography Video

Music Interior design Web development UI/UX SEO & SEM

Brand vision

Ehthele is a London-based luxury jewelry brand whose goal is not only to create stylish and unique pieces, but also meaningful ones. Their lab-grown diamonds are more ethical and have a much lower impact on the environment than mined diamonds.

The biggest challenge that was presented to ElephantPink was to present a piece of jewelry, a creative process that not only requires knowledge of the market and materials, but also requires a good design, where innovation, comfort and style prevail.

Logo

Construction

Book

Jewelry design

The creative design process was based on the union of Ehthele’s values: ethical and sustainable jewelry, sophisticated nature and intention to innovate. In addition, we took into account thow each collection followed a specific line. From there, we built a design with connecting points between the collections, but with its own characteristics to express those differentiating features.

Diamonds

The importance of the diamonds found in Ehthele’s creations lies in their origin: they are created in a laboratory, so our goal was to communicate their social and environmental awareness to attract more responsible customers.

Download

As part of Ehthele's branding, we designed simple and elegant mockups to preview the brand's stationery and packaging. Download them and try your designs on them.

Start using our mockups Download

Website

Photography & video

We chose an aesthetic based on the contrast between light and shadow to present the brand's caliber image. By using close-ups or medium close-ups, we wanted to bring out the luxury and detail of each design.

Music

Based on factors such as elegance or power, we decided to compose and produce using very elaborate sounds, deepening into every detail to create unique pieces. We used two styles of music, orchestral and electronic, combining the magnificent classical textures with the strength of electronic rhythms, doing our best to polish every detail.

Interior design

For the store located in London, we made 3D renders to show the classic spirit of the city and Ehthele's sophisticated vision. The mixture of textures and the great lighting were crucial to create this space of luxury and elegance.

Icon Collection

With the goal of sharing a fresh and modern vision of luxury jewelry, we based our designs on the carbon molecule, the only component of diamond crystals, peculiar because of its hexagonal shape.

Jewelry

Icon

SCROLL

ICON ASYMMETRY RING

75 diamonds - 0.50 carats

ICON BRACELET

36 diamonds - 0.3 carats

ICON RING

34 diamonds - 0.29 carats

ICON CUFF BRACELET

208 diamonds - 1.79 carats

ICON TWIN RING

74 diamonds - 0.64 carats

ICON TWIN BRACELET

196 diamonds - 1.69 carats

ICON DOUBLE EARRIGNS

32 diamonds - 0.38 carats

ICON EARRINGS

68 diamonds - 0.6 carats

ICON ASYMMETRY EARRINGS

60 diamonds - 0.84 carats

Accessories

COLOR

Luna Collection

Taking as a central idea the ethical commitment used to develop the rings in this collection, we elaborated the jewels design as a love statement, not only towards your loved one, but also towards the environment.

Jewelry

White Mother of Pearl

WHITE MOTHER OF PEARL RING

33 diamonds - 1.8 carats

WHITE MOTHER OF PEARL BRACELETS

33 diamonds - 1.8 carats

WHITE MOTHER OF PEARL NECKLACES

33 diamonds - 1.8 carats

WHITE MOTHER OF PEARL EARRINGS

18 diamonds - 1.8 carats

WHITE MOTHER OF PEARL RING

33 diamonds - 1.8 carats

WHITE MOTHER OF PEARL BRACELETS

33 diamonds - 1.8 carats

WHITE MOTHER OF PEARL NECKLACES

33 diamonds - 1.8 carats

WHITE MOTHER OF PEARL EARRINGS

18 diamonds - 1.8 carats

SCROLL

Accessories

Luna

Classic Collection

The driving force behind the design of this collection was timelessness. We were looking for artistic forms that would become pieces with a canonical nature, away from temporary trends thanks to an aesthetic that remains over time.

Jewelry